Find out where your visitors came from: Yelp, Google, Instagram, and more

Want to know who's sending people your way? The Reports page breaks your visitors down by where they came from: Yelp, Google, Instagram, WeddingWire, and the rest. You don't have to set anything up. NoTrouble works it out for you, and it's no trouble to read.

Before you start

The Reports page is free on every plan, so there's nothing to buy and nothing to switch on. You'll find it under Tools in your menu.

Reports show one profile at a time. If you run more than one, switch to the profile you want before you read the numbers.

Where are my visitors coming from?

Here's how to open the breakdown and read it.

1. Go to Tools in your menu, then select Reports.
2. Find the card titled Detailed Insights.
3. You'll see a table. Each row is one place your visitors came from, with the busiest at the top.

The table follows the time range set at the top of the page. Pick Week, Month, Quarter, or Year, and every number updates to match. It opens on Week.

Did anyone come from my Yelp listing?

Yes, and you don't need a special link to find out.

When someone clicks through to you from Yelp, that visit shows up in the Detailed Insights table on its own row, labelled Yelp. Look down the Referrer column for it. The Visits column next to it tells you how many people came that way.

The same goes for searches and social posts. A click from a Google search lands under Google. A tap from your Instagram bio lands under Instagram. You'll also see friendly names for Bing, DuckDuckGo, Facebook, TikTok, YouTube, LinkedIn, Pinterest, and Reddit when people arrive from them.

Did anyone find me through WeddingWire or The Knot?

They'll each get their own row, named the way you'd expect: WeddingWire and The Knot.

If a visit comes from a site we don't have a friendly name for (say a local directory or a blog that linked to you), we use the site's own name for the row instead. So a click from weddingphotos.io shows up as Weddingphotos. The point is the same: you can see the site that sent them, not a vague label.

I didn't add any tracking link, so how does it know they came from Google?

This trips a lot of people up, so here's the short version: your browser tells us.

When you click a link, your browser quietly passes along the page you came from. That hand-off is called the referrer. We read it and match it to a source: Yelp, Google, Instagram, and so on. No tracking link, no setup, no work from you.

A couple of things worth knowing:

• If you do tag a link yourself with a campaign tag (a utm_source value), that tag wins. Your own label shows instead of the auto-detected one.
• We never count visits between your own pages as a referral. Someone hopping from one of your sections to another won't muddy your numbers.

What do Source, Campaign, and Medium mean?

The same visits can be grouped three ways. Use the Source / Campaign / Medium buttons above the table to switch. On a small screen they appear as a dropdown.

• Source is the exact place a visit came from: Yelp, Google, a specific website. This is the view most people want.
• Campaign is a named push you tagged your links with yourself, like a summer promotion. Rows here only appear when your link carried a campaign tag.
• Medium is the type of channel. There are three main ones:
  • Organic: a search engine, like Google or Bing.
  • Social: a social network, like Instagram, Facebook, or TikTok.
  • Referral: another website that linked to you, like Yelp, WeddingWire, or The Knot.

What does "Direct" mean?

Direct means there was no referrer to read. The trail stops at your front door.

That happens when someone types your address straight into their browser, opens it from a saved bookmark, or taps a link in an app that hides where it came from (some messaging and email apps do this). It is not a mistake on your end, and it's not a missed visit. It only means we couldn't see the step before yours.

Good news: Direct now means only the truly-direct visits. Clicks from Yelp, Google, and the rest used to pile up here too. They don't anymore. Each one gets its own named row, so Direct is a much smaller, more honest number.

What does "Referral" mean?

In the Medium view, Referral is the catch-all for visits from other websites that aren't search engines or social networks. A click from Yelp, WeddingWire, The Knot, or a directory listing all count as Referral here.

Switch to the Source view to see exactly which site each one was.

Reading the columns

Each row in the table has four columns:

• Referrer: the name of the source, like Yelp or Google.
• Visits: how many views came from that source.
• Clicks: how many link taps those visitors made.
• CTR: the click-through rate, shown as a percent. It's how many link taps you got per 100 visits, so it can pass 100% if one visitor taps a few links. A higher number means those visitors were keener to act.

Select any column heading to sort by it. Select it again to flip the order. Sorting by Visits is a quick way to spot your biggest sources.

Which of my links and forms are most popular?

Scroll down to the Top links & forms card, below the source table. It lists your most-clicked links and your form submissions for the time range you picked, with an Engagements count for each. It's the fast way to see what people actually tap and fill in. (Your weekly email digest lists your top links too.)

I can't find one source in a long list

If the table runs long, use the Search box above it instead of scrolling.

One quirk to know: the search matches the source's plain token, not the friendly label. Typing yelp or google works. But a two-word name like "The Knot" is stored as theknot, so type theknot (no space) to find it. If a search comes up empty, try the source's bare name with no spaces.

The table says there's no data yet

If you see "No referrer data yet. Share your profile to start tracking visitors," it means no one has reached this profile in the time range you chose.

Pick a wider range, like Month or Year, to be sure. If it's still empty, get your link out there: share your profile or hand out its QR code. Visits take a little while to roll in, so check back in an hour or two.

A campaign I tagged isn't showing up

Campaign rows only fill in when the link someone clicked carried your campaign tag. A plain link, typed in by hand or shared without a tag, lands under Source instead, as its real source or as Direct.

If you expected a campaign row, make sure the link you shared carried your campaign tag, then wait for fresh visits to come through. Tags only apply to visits that arrive after you start using them.

See the rest of your numbers

This breakdown sits alongside your headline figures: total views, clicks, and shares over time. To read those, see how your profile is doing.