Articles
Guides and insights on building a professional online presence — getting found, earning trust, and turning referrals into clients.
Six Out-of-the-Box Ideas to Increase Sales
Six less-obvious ways to lift sales — from buy-now-pay-later to experiential moments — with real examples from brands that pulled them off.
6 min read MarketingeCommerce Personalization Techniques To Make Memorable Customer Experiences
eCommerce Personalization is how brands personalize shopping experiences online. Learn techniques to create memorable customer experiences that build loyalty.
7 min read InsightsFind Available Domain Names For Your Business
In this article, you’ll discover how to choose a domain name, find available domain names and what to do if the domain you want isn’t obtainable.
7 min read InsightsHow Much Does A Website Cost?
This article covers the many factors that will influence the cost of a website, such as: The Development Team, Content, Process, Size and Functionality.
5 min read MarketingHow To Generate Leads Through Social Media Without Ads
Knowing how to generate leads through social media is crucial for any business. Ensure all social profiles include a CTA, Contact Information & URL.
6 min read ComparisonsSocial Media Vs A Website: What's The Difference For Your Business
Business owners often debate between focusing on either one of the two – social media vs website. Discover the power of websites & connect socially.
6 min read MarketingLeveraging the Marketing Mix for Better Results
The purpose of this article is to discuss the marketing mix and also help you understand why cohesive marketing is crucial. Price, Product, Promotion, Place.
6 min read Getting StartedDo I Need a Website? An Honest Answer for Service Professionals
Most professionals ask whether a website will bring in new clients. The more useful question is how many of the referrals they already have are quietly looking them up at 10pm and not calling because what they find doesn't match what they were told.
8 min read Getting StartedProfessional Online Presence: What It Actually Is
Open a private browser. Search your full name. That's the version of you prospects evaluate before they ever pick up the phone, and for most experienced professionals, it's the version that's running a few years behind the actual work.
10 min read AI & SearchAI Search Visibility: Showing Up in ChatGPT, Not Just Google
On Google you compete with nine other tabs. In ChatGPT there are no tabs. The AI picks one name, hands it over, and the search is finished. The signals it uses to pick that name aren't the ones you've been told mattered for Google.
9 min read InsightsWhat Happens at 10pm When Someone Googles You
The most expensive moment in a referral-based business is one you'll never witness. It happens after the kids are asleep, in roughly fifty milliseconds.
7 min read InsightsThe Real Job of Your Website (It's Not What You Think)
Most website advice is written for businesses you don't run. If your work comes from word of mouth, your site has a different job, and almost nobody is doing it.
5 min read ComparisonsSigns You've Outgrown Linktree
You don't outgrow Linktree because you need more buttons. You outgrow it the day you start hesitating before sharing the link.
5 min read InsightsThe Credibility Gap: When Your Expertise Is Invisible
The professionals with the strongest reputations almost always have the weakest websites. There's a reason, and it isn't laziness.
6 min read AI & SearchWhy AI Can't Recommend What It Can't Find
For twenty years, being findable meant being on the first page. With an AI assistant, the first page is one name long. That's a much smaller place to stand.
6 min read MarketingWrite a Persuasive Explainer Video Script That Actually Gets Results
Writing a video script can be daunting, but the key to any successful script is the story. This Article will cover how to write a Brief, Outline, & Script.
5 min read InsightsWhat to Do If Your Website Isn't Generating Leads
Many companies sadly never tap into the potential of their website to generate leads. In this article we'll show you 7 tips for Generating Leads.
6 min read MarketingHow to Speak Confidently on Camera & Look Like a Natural
Let’s take a look at some tips that can help you start feeling more natural and confident on camera.
6 min read